Green Marketing and Anti-Greenwashing
Sustainability$415
Overview
Training on sustainable marketing and greenwashing prevention.
Topics
• Green marketing fundamentals and ethics
• EU Green Claims Directive implementation
• Substantiation requirements for environmental claims
• Life cycle thinking in marketing communications
• Consumer behavior and sustainability preferences
• B2B green marketing strategies
• Social media and sustainability storytelling
• Legal risks and enforcement trends
• Third-party verification and certifications
• Crisis communication for sustainability issues
• EU Green Claims Directive implementation
• Substantiation requirements for environmental claims
• Life cycle thinking in marketing communications
• Consumer behavior and sustainability preferences
• B2B green marketing strategies
• Social media and sustainability storytelling
• Legal risks and enforcement trends
• Third-party verification and certifications
• Crisis communication for sustainability issues
What's included
- Upon completion you'll receive a digital certificate.
- Price includes all course materials.
- This training is offered online via Teams.
- Upon registration you'll receive the session link.
Register for this training
Choose a date below. No payment is taken online — we invoice after booking.
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